{"id":209,"date":"2021-09-18T11:59:00","date_gmt":"2021-09-18T16:59:00","guid":{"rendered":"https:\/\/testerdigital.ca\/?p=209"},"modified":"2023-02-09T07:54:16","modified_gmt":"2023-02-09T12:54:16","slug":"applying-political-experience-to-private-enterprise","status":"publish","type":"post","link":"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/","title":{"rendered":"Applying political experience to private businesses"},"content":{"rendered":"\n<p>People hate politicians.<\/p>\n\n\n\n<p>Political branding is the harshest of all. The public has a strong inclination to distrust politicians.<\/p>\n\n\n\n<p>The challenge for those who market politicians is building a brand of trust in a hyper-critical, fast-paced environment where everyone assumes a selfish motive.<\/p>\n\n\n\n<p>Here\u2019s how successful political marketers can get results for private-sector businesses:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Attention-to-Detail<\/strong><\/h2>\n\n\n\n<p>In politics, everything is on the line\u2014all the time. A single off-message comment or story can derail a campaign.<\/p>\n\n\n\n<p>Political marketers are trained to scrutinize and perfect every detail of every message communicated by a campaign. It\u2019s instinctual.<\/p>\n\n\n\n<p>Laser-focus is vital to any campaign\u2014political or private sector. Minute details are silent ambassadors of brand. Too many private firms have content on the edge of greatness but the little things are keeping them from perfection.<\/p>\n\n\n\n<p>Good political marketers hone in on the flaws and make them strengths.<\/p>\n\n\n\n<p>The effect: effectively highlighting the strengths and mitigating the weaknesses on the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creative mastery<\/strong><\/h2>\n\n\n\n<p>For most people, politics is boring. That\u2019s a fact. It\u2019s up to political marketers to craft a communication strategy that grabs and retains the attention and interest of voters.<\/p>\n\n\n\n<p>Cutting through the clutter starts with creative content: eye-catching graphics, interactive video, dank memes\u2026 Political marketers know when, where and how to deploy content in captivating ways.<\/p>\n\n\n\n<p>During a campaign, content deadlines are daily and expectations for quality content grow.<\/p>\n\n\n\n<p>For stress-tested political marketers, deadlines are a way of life. They fuel creative content.<\/p>\n\n\n\n<p>Tired of business marketers asking for deadline extensions and not coming up with the content you need? Then an experienced political marketer with a proven track-record of delivering results against ridiculously tight deadlines.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Holistic approach<\/strong><\/h2>\n\n\n\n<p>Political marketers are involved in every aspect of a campaign. This makes sense: politics is the business of marketing candidates and parties to win elections.<\/p>\n\n\n\n<p>Diversified campaign experience teaches marketers in politics a valuable lesson: data is king. More identified supporters = more potential voters, volunteers, and donors.<\/p>\n\n\n\n<p>Accumulating data takes integration. There must be a central location for data, and mechanisms for using it. That\u2019s where political marketers come in. We specialize in accumulating, storing and using data to identify supporters, raise money, and measure success.<\/p>\n\n\n\n<p>Business marketers are often siloed. They work in a marketing department and look at things from a narrow \u201cmarketing\u201d perspective.<\/p>\n\n\n\n<p>Political marketers need to be holistic. We know how things operate on a macro level and craft campaigns to maximize value and achieve results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fresh perspective<\/strong><\/h2>\n\n\n\n<p>Politics is the harshest branding realm. The difficult environment forces political marketers to think outside the box, and constantly redefine winning strategy.<\/p>\n\n\n\n<p>Business marketing tactics are getting old. People have seen the different versions of the same ad too many times.<\/p>\n\n\n\n<p>Political marketers are an untapped resource in the private sector. It\u2019s time for that to change: the private sector needs fresh, innovative ideas that help cut through the noise and differentiate your products from the rest.<\/p>\n\n\n\n<p><strong>Ready to shake up the private sector?&nbsp;<a href=\"\/contact\/\">Work with us.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political branding is the harshest of all. The public has a strong inclination to distrust politicians.<\/p>\n<p>The challenge for political marketers is building a brand of trust in a hyper-critical, fast-paced environment where everyone assumes a selfish motive.<\/p>\n<p>Here\u2019s how successful political marketers can get results for private enterprise<\/p>\n","protected":false},"author":2,"featured_media":479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,43,42],"tags":[9,10,18,12,6,7,22,15,30,19,27,17,24,11,8,16,14,28,25,13,20,26,21,29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Political marketers&#039; perspective on private enterprise &#8212; testerdigital<\/title>\n<meta name=\"description\" content=\"Political branding is the harshest of all. Here\u2019s how successful political marketers can get results for private enterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Political marketers&#039; perspective on private enterprise &#8212; testerdigital\" \/>\n<meta property=\"og:description\" content=\"Political branding is the harshest of all. Here\u2019s how successful political marketers can get results for private enterprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/\" \/>\n<meta property=\"og:site_name\" content=\"testerdigital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/testerdigital\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-18T16:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T12:54:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/testerdigital.ca\/wp-content\/uploads\/2017\/09\/tester_digital-stacked-full-blue.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"217\" \/>\n\t<meta property=\"og:image:height\" content=\"99\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Dingwall\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Dingwall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/\"},\"author\":{\"name\":\"Grant Dingwall\",\"@id\":\"https:\/\/testerdigital.ca\/#\/schema\/person\/6eadfd84a802d440bf75909c6fed0039\"},\"headline\":\"Applying political experience to private businesses\",\"datePublished\":\"2021-09-18T16:59:00+00:00\",\"dateModified\":\"2023-02-09T12:54:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/\"},\"wordCount\":514,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/testerdigital.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testerdigital.ca\/wp-content\/uploads\/2022\/12\/power-of-digital-advertising.jpg\",\"keywords\":[\"business\",\"business marketing\",\"candidate\",\"customer acquisition\",\"digital\",\"digital marketing\",\"digital marketing agency\",\"election\",\"exposure\",\"facebook\",\"facebook ads\",\"federal\",\"marketing agency\",\"political marketing\",\"politics\",\"provincial\",\"reach\",\"social media ads\",\"social media advertising\",\"supporter\",\"twitter\",\"twitter ads\",\"youtube\",\"youtube ads\"],\"articleSection\":[\"Advocacy\",\"Private Sector\",\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/\",\"url\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/\",\"name\":\"Political marketers' perspective on private enterprise &#8212; testerdigital\",\"isPartOf\":{\"@id\":\"https:\/\/testerdigital.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/testerdigital.ca\/applying-political-experience-to-private-enterprise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testerdigital.ca\/wp-content\/uploads\/2022\/12\/power-of-digital-advertising.jpg\",\"datePublished\":\"2021-09-18T16:59:00+00:00\",\"dateModified\":\"2023-02-09T12:54:16+00:00\",\"description\":\"Political branding is the harshest of all. 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