Riding Programs

Stop saving for the election. Start building before it.

Year-round digital programs for sitting Conservative MPs, MPPs, and the Electoral District Associations that support them. We adapt the program to your riding — incumbents layering digital onto a sitting platform; associations building a year-round program from scratch.

Two Models

Most associations wait. Our clients don’t.

The conventional approach

Save and wait

Keep $100K in reserve and treat it as “election readiness”

Start digital work when the writ drops — cold list, no momentum

Opponent enters the campaign with a built list; you scramble to catch up

Spend election funds on digital basics instead of voter contact

The testerdigital approach

Build year-round

Identify thousands of new supporters every month — before the writ even drops

Raise money continuously through email — the program typically pays for itself

Enter every writ period with a massive list, an active donor file, and real infrastructure

Generate surplus funds to redistribute to Conservative campaigns across the country

What’s Included

A complete year-round digital program.

Every program includes supporter identification, email fundraising, and list management. The scale depends on your tier.

Facebook & Instagram lead ad campaigns — native form ads that capture name, email, phone, postal code, and vote intention at $0.10/contact

Email fundraising — written and deployed by our team via Campaign Nucleus; focused on building your donor file and raising money between elections

List management — deduplication, segmentation, cleaning, and Campaign Nucleus integration; your data stays clean and organized

Monthly strategy meetings — Dean or Grant walks you through the results, what’s working, and what’s next

Foundation
$3,500
per month + ad spend
Facebook lead ad campaigns
Email fundraising (2x/month)
List management
Monthly reporting

We advise budgeting $2,500/month or more in ad spend to get full value from the program. Smaller budgets still produce results; bigger budgets compound faster.

What Clients Achieve

These are real numbers from active programs.

Federal Conservative MP · Rural Ontario Riding
280%
Email list growth
Fundraising, year-over-year
6.3M
Ad impressions, 2024
1.2M
Canadians reached
Full case study →
Competitive Urban Riding · Anonymized
206%
Email list growth
55K+
New supporters added
$65K
Raised by email
$0.10
Per contact identified
Full case study →
Beyond Your Riding

The riding that funds the movement.

A riding running a year-round digital program doesn’t just self-fund. It generates enough surplus to redistribute to Conservative campaigns across the country — tight races, new candidates, party infrastructure where it matters most.

Your riding becomes a money engine for the broader Conservative movement, not a passive cost centre waiting four years for the next writ.

Stop saving. Start building.

Book a call with Dean to talk about what a year-round riding program could do for your association or campaign.