For GR firms, industry associations, and advocacy campaigns that need to build supporter bases, mobilize stakeholders, and change public policy — using the same proven digital techniques that power Canada's top Conservative campaigns.
What does a Conservative campaign do? It identifies people who agree with a position, activates them, raises money from them, and mobilizes them to act. It builds a list, runs it through email and digital advertising, and applies pressure to decision-makers.
That's exactly what a great advocacy campaign does. The tools are identical. The techniques are identical. The difference is the target audience and the ask.
We bring one additional advantage most advocacy firms can't offer: our team has worked inside government, inside party organizations, and inside industry associations. We understand how Ottawa works from the inside. We know who the decision-makers are, how they think, and what kinds of public pressure actually move them.
Facebook, Instagram, and YouTube campaigns targeted to the audiences that matter for your issue — constituents, industry stakeholders, or the general public.
Native lead form campaigns that build a base of engaged supporters or stakeholders at dramatically lower cost than traditional methods — with full contact data captured.
Regular email campaigns to your supporter base — written by our team, focused on engagement, mobilization, and advocacy action.
Issue-based advertising campaigns designed to shift public perception, build awareness, and create visible political pressure on decision-makers.
Digital infrastructure to identify, organize, and mobilize coalitions of stakeholders, industry partners, or affected citizens around a specific advocacy objective.
Grant Dingwall brings direct experience running an industry association and working on Parliament Hill. This isn't theoretical — we know how Ottawa works.
Before joining testerdigital, Grant Dingwall served as Director of Research and Public Affairs for a major Canadian industry association.
Grant knows what it looks like from inside the association — the board dynamics, the government relations strategy, the challenge of mobilizing members who are busy running their own businesses or organizations. He's been there.
Before the association, Grant held senior communications roles on Parliament Hill. He understands how the federal government communicates, how caucus processes work, and how advocacy campaigns actually influence policy outcomes.
And he founded FreeMyBooze — a grassroots digital advocacy campaign that changed Ontario law.
A grassroots digital advocacy campaign founded by Grant Dingwall that permanently changed how Ontarians can purchase alcohol.
Used digital advertising and email list-building — the same techniques we use in political campaigns
Built a large base of engaged supporters who mobilized pressure on decision-makers
Campaign contributed directly to permanent legislative change in Ontario
Proof that grassroots digital mobilization works — not just in theory, but in Ontario law
Book a call with Dean or Grant to talk about what a digital program could look like for your organization or cause.