Written by Dean Tester ∙ 1 min read ∙ Mar 28, 2023

How much should you spend on digital advertising in 2023?

How much should your campaign or cause spend on digital advertising in 2023?

There’s no set answer.

In 2020, Joe Biden and Donald Trump both spent about 20% of their budget on digital ads.

In 2024, that number might be higher.

If you’re just getting started with digital advertising, my advice is simple: Start small, and scale up.

If you’re having success with audience growth, list building, and fundraising — keep going!

And as always, if you need support — don’t hesitate to reach out. testerdigital is ready to help.


Advocacy, Google Ads, Meta Ads, Political

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