How much should your campaign or cause spend on digital advertising in 2023?
There’s no set answer.
In 2020, Joe Biden and Donald Trump both spent about 20% of their budget on digital ads.
In 2024, that number might be higher.
If you’re just getting started with digital advertising, my advice is simple: Start small, and scale up.
If you’re having success with audience growth, list building, and fundraising — keep going!
And as always, if you need support — don’t hesitate to reach out. testerdigital is ready to help.